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About Me

Charles Fairlie

Business Advisor
Purpose Publishing
www.UnsungBusinessHeroes.com.au
Waverley, New South Wales
0434524466
Helping Australian B2B CEOs uncover, produce and publish their stories.

Engage with your clients and prospects, as an industry thought-leader.

Story-telling is now the most effective way to engage with prospects!

Just look at what the big banks, insurance companies and other large firms are doing in their marketing.

If you're too busy to create your own content and profile for marketing, we can do it all for you!

My Activity

blog post
A CEO Interview with Warwick Andison - Learning From Mistakes and Taking Risks
‘Actions speak louder than words’ is a phrase quoted so much it’s almost lost its meaning. Like a lot of snappy, motivational one-liners, it sounds great, and there&r ...
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Who do you admire most in business - Unsung Business Heroes

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Warwick Andison Principal of Intertrade Insurance Services - Unsung Business Heroes

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Supra Finance Founder Michelle Ivanov talks about her bullying, challenges and successes.

blog post
How do you maximise the valuation of your business?
When you are planning to sell your business it makes good sense to enlist the help of a Business Broker.
It’s a known fact that there will be a rapid increase in the sale of Australian SME ...
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60 sec. Behind-the-scenes with Unsung Business Heroes: Warwick Andison CEO of Intertrade Insurance.

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Tony Burns UBH interview behind-the-scenes 60 second video

answered
Q: Consider for a moment or two.

In 2008 (GFC) the Australian Government gave a guarantee on bank deposits to Australian Financial Institutions to the tune of $600B. It was in the eyes of the Government a necessary initiative to shore up local confidence and protect the nation’s international competitiveness and funded by taxpayers.

Fast forward 10 years and Australia is drought-stricken.

The big four banks in Australia now have a combined market value of approximately $384B. When you consider, 82% (20,500,000) of Australian’s are over the age of 15, the $384B represents a value of $18,731 per person.

As a Friday 3 August 2018 the big 4 banks have donated $3,300,000 to The Big Drought Appeal to help the Australian Farmers.

• Commonwealth Bank - $2M
• ANZ - $1M
• Westpac $200,000
• NAB - $100,000

Using the same parameters as above their donations represents $0.16c per and 0.0008% of the value each person over the age of 15 delivers to the banks.

We’d love to get your thoughts. Are the bank's donations fair and reasonable or should they be donating more?
A: What a great idea Paul..!! You should be applauded... let's all get behind this!
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Andrew Rocks - Founder and CEO, Announcer Group

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Behind-the-scenes sneak-peek at our next video interview for Unsung Business Heroes.

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Who are we helping today? - Unsung Business Heroes

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Q: Should financial literacy such as savings plans, credit scoring, personal finance, credit cards, interest rates, home loans, interest calculations, buying and selling and the value of money all form an important component of the high school curriculum?
A: Absolutely - 100% - this is a must-do, no-brainer, top-priority!
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Identify your assets to understand your capabilities - Unsung Business Heroes

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How to build a referral based business - Unsung Business Heroes

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Sneak-peek behind-the-scenes of our latest 2 interviews

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Paul Denny Conveyancing - Unsung Business Heroes

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Big vision, clear goals, know the numbers - Unsung Business Heroes

podcast
Real Estate Agent Bill Malouf from LJ Hooker Double Bay talks about survival and service - Unsung Business Heroes
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Start each day asking "Who are we Helping today?"

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Q: With the Federal Parliament, today securing personal income tax cuts is it now time for Parliament to do the same for company and business tax cuts. Let's rally Business Australia and share your thoughts?
A: Corporate taxes should be minimised as a priority, to help business underpin the economy through more employment.
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Love it and prepare for fear - Unsung Business Heroes

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Work ethic - Unsung Business Heroes

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Craig Rispin Keynote Personal Branding - Unsung Business Heroes

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Martin Morris Entamico Enterprises - Unsung Business Heroes

answered
Q: Ok sports fans...

State of Origin - NSW or QLD?
A: Blues by 12
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The best business lessons come from experience - Unsung Business Heroes

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I just followed my passion - Unsung Business Heroes

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Target Markets where you can Distinguish Yourself Adequately - Unsung Business Heroes

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Angus Sedgwick CEO The Invoice Market - Unsung Business Heroes

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3 business tips - Unsung Business Heroes

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Personal branding and presentation with style expert Julie Hyne, (2 mins)

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Dr. Kim Kendall Chatswood Cat Surgery - Unsung Business Heroes

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Gus Fares Architects - Unsung Business Heroes

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Aldo Grech Chairman AirData - Unsung Business Heroes

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50 Unsung Business Heroes - Best Practice TV

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Best advice for a start-up business - Unsung Business Heroes

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Zaki Ameer Dream Design Property - Unsung Business Heroes

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Susan Farquhar Calla Property - Unsung Business Heroes

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Michael Floyd Carrera Partners - Unsung Business Heroes

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Simon Arraj Checkpoint Finance Group - Unsung Business Heroes

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Hello, and welcome!

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New corporate marketing trend using story-telling

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