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Hi, I recently start my own skincare range now. I would like to sell my skincare through Priceline or chemist warehouse. I had tried to contact them, but no reply. Can anyone in the industry give me some advice?
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Congratulations Shelley,
Selling to a large chain is somewhat difficult and complicated. They usually have a procurement manager. You generally have to have volume and be prepared to contribute via rebate or cash for advertising and or product placement. You may also have to provide the marketing material like the cutout, banners etc. In some instances, you have to leave stock on consignment and even stock the shelves yourself. I do not say Chemist warehouse is exactly like this but these are common practices from the larger retailers and not specifically to your industry
Some advice? Without knowing a whole bunch about your product and volumes and price.
1. Have a clear distribution model and thoroughly think about the consequences of changing that down the track.
2. If you are still keen for the big boys maybe do some research about their process of appointing new suppliers
3. Try and find a smaller brand that is in there and try and reach out to them for some assistance.
Have a look at some industry companies and or bodies. I did a search and found these guys http://applynow.net.au/jobs/API285-category-manager-strategic-procurement
Good Luck